Building traffic to a web site can be a difficult task for many web site owners. But if your web site does not have good traffic then there is no use of having a web site. Web site plays an important role in presenting your products among the people. It is an important way of promoting your products. There are various methods of building traffic to your web site. Here are some of the methods that can help you to build traffic to your web site.
Make your web site search engine optimized: Search engine optimization is one of the most significant ways to build traffic to your web site. Statistics show that ninety percent of internet users utilize search engines to fine to the desired destinations. If your web site ranks high in the search engine results then the traffic to your web site will definitely increase not only in traffic but also in targeted traffic, which means that these people actually are searching for what you offer. If your web site lies among the top ten in the search engine results page, then you get free, targeted traffic from search engines, otherwise it is important that you make necessary changes in your web site to get high ranks in popular search engines.
Submit articles: Another method of building traffic to your web site is by writing articles. You can write article on the topics related to your products and web site and submit them to various article directories. The resource box can be utilized to write about your products and you can put a link to your web site at the end of the article.
Use blogs: Blogs have turned out be extremely popular in recent times. Moreover, continuously updated blogs related to your favourite subjects are given high rankings in search engine results page. You can place links to your web site in your blogs.
Target the right audience via mailing lists: It is very important that you build your mailing lists carefully. This will not only improve your web site traffic and also assist in converting the traffic to sales. Apply different tactics when building targeted lists. It is better to create opt in lists. This will help you to target the people who are genuinely interested in buying your product along with building traffic to your web site. You can also get email lists from various corporations that allow you to send emails to their members.
Banners and ads: Use of banners and ads have always proven to be an important tactic for building traffic to your web site. The ads and banners designed for promoting your web site should attractive enough to attract people to your web site. Also place the ads and banners on high traffic web site. The traffic on these web sites will help in building traffic to your web site.
Use non-viral means: Most of the people forget the importance of non-viral means to promote your web site and increase traffic. It should be remembered that the print media and other conventional means of advertising are very important to build traffic to your web site. These means are as important as other modern means of advertising. Also promote your web site by writing your web site address on all your office stationary such as writing pads, envelops that are used for correspondence with your consumers.
Author: Roger McLean | Posted: 28-05-2007
Wednesday, May 30, 2007
Google Adwords Strategies Revealed
nternet marketers today are faced with the complex task of finding the mosteffective,successful and cost effective marketing strategies to sell their products on the internet. One effective strategy which comes to mind, and which is one of the most popular methods of internet marketing of websites today, is the use of Google Adwords marketing. The reason most people use this is due to the fact that advertising with adwords is immediate and convenient in that once your account is setup, you can start displaying your adverts on google right away. But the question is, how many people end up with high adwords cost and very little profit to show?
At the end of the day you need to ensure that you minimise your costs while gaining quality traffic to hopefully make those important sales. That is the problem that most people including myself face. Many internet marketers including myself are constantly on the lookout for information which will give you the professional insiders guide to learning about how to use correct keywords, how to target your ads precisely to your best prospects, how to choose from the numerous different keyword matching options, how to write proper and descriptive ads that attract people and get the clicks you desire, how to use negative words and what they are,how to improve the response by as much as 53% and the list goes on!
It's marketing aspects like these that will help you to become successful in your adwords marketing campaigns by minimising unnecessary costs and maximising your revenue.I have been a victim of unsuccessful adwords campaigns, leading to debt with little or no profit as a result of impatience and high expecation. Don't make the same mistake and give this guide a try. I am referring to the guide that helped me avoid this problem. I am talking about " How to succeed with Google Adwords". So if your are serious about making your adwords campaigns successful then please take a look at my homepage listed below which will provide you with more information about the above mentioned product.Good luck with your websites.
Author: Stephen Alfred | Posted: 28-05-2007 |
At the end of the day you need to ensure that you minimise your costs while gaining quality traffic to hopefully make those important sales. That is the problem that most people including myself face. Many internet marketers including myself are constantly on the lookout for information which will give you the professional insiders guide to learning about how to use correct keywords, how to target your ads precisely to your best prospects, how to choose from the numerous different keyword matching options, how to write proper and descriptive ads that attract people and get the clicks you desire, how to use negative words and what they are,how to improve the response by as much as 53% and the list goes on!
It's marketing aspects like these that will help you to become successful in your adwords marketing campaigns by minimising unnecessary costs and maximising your revenue.I have been a victim of unsuccessful adwords campaigns, leading to debt with little or no profit as a result of impatience and high expecation. Don't make the same mistake and give this guide a try. I am referring to the guide that helped me avoid this problem. I am talking about " How to succeed with Google Adwords". So if your are serious about making your adwords campaigns successful then please take a look at my homepage listed below which will provide you with more information about the above mentioned product.Good luck with your websites.
Author: Stephen Alfred | Posted: 28-05-2007 |
Canadian Internet Shopping Choices
People that visit Canada sometimes have time to relax in their hotel rooms and use the Internet services provided to see what shopping interests can be found in the town they are visiting for a short time. These visitors are amazed by all of the Canadian Internet shopping choices in front of them as they stare at the computer screen.
Canadians are provided numerous Canadian Internet shopping choices through online hosting sites that feature Internet shopping malls as their preferred clients. These online retail establishments are just as colorful, if not more, than the brick retail buildings that vacationers routinely shop at in their hometowns.
To provide a wide variety of Canadian Internet shopping choices, these Internet shopping mall managers are continually adding retail shopping establishments to their shopping mall locations on a daily basis. Some of these shopping malls will provide Canadian Internet shopping choices in a convenient, easy-to-understand list that identifies these new retailers by name.
The Canadian Internet shopping choices are identified through Internet hyperlinks too. With the speed of selection offered by these links, vacationers and visitors from around the world can click their computer mouse and be transported from one shopping mall retail website to another in no time at all.
Some of these shopping mall retailers are companies that you would recognize by their name and will always offer great discounts at any time of the day or night. These well known companies are the same ones that you shop at from the comfort of your home. The Canadian Internet shopping choices they offer might include shipping to the United States and all other areas of the world using trusted shipping companies, and at very affordable prices.
For lesser known retailers, the discounts they offer are typically competitive with the well known shopping mall retailers. Their prices can sometimes run neck to neck with these large competitors. Do not count these retailers out just because they are small. They can save you just as much money at times, because they do want your business.
The Canadian Internet shopping choices found in shopping malls might seem like a brick shopping malls sometimes. These business locations have colorful marquee banners that closely resemble the storefronts that any business might choose to have mounted over their front door in a bricked in location.
The benefits of shopping online through the Canadian Internet shopping choices, is that the categories of the items that you are interested in are readily identified by web page formatting techniques that makes your selection easy to understand, and very easy to locate. Some of your Canadian Internet shopping choices might be categories such as office and business, food and drinks, or flowers and gifts.
The true Canadian Internet shopping choices are offered by the benefits of being able to shop privately and linger over your pending purchase decisions for however long you need without being interrupted by store salesmen who are seeking a commission on your shopping interests. Canadian Internet shopping choices allow you to change your mind, and revisit the store when you are ready to make a purchase without having to explain why you failed to make a purchase that day.
Author: James Brown | Posted: 29-05-2007
Canadians are provided numerous Canadian Internet shopping choices through online hosting sites that feature Internet shopping malls as their preferred clients. These online retail establishments are just as colorful, if not more, than the brick retail buildings that vacationers routinely shop at in their hometowns.
To provide a wide variety of Canadian Internet shopping choices, these Internet shopping mall managers are continually adding retail shopping establishments to their shopping mall locations on a daily basis. Some of these shopping malls will provide Canadian Internet shopping choices in a convenient, easy-to-understand list that identifies these new retailers by name.
The Canadian Internet shopping choices are identified through Internet hyperlinks too. With the speed of selection offered by these links, vacationers and visitors from around the world can click their computer mouse and be transported from one shopping mall retail website to another in no time at all.
Some of these shopping mall retailers are companies that you would recognize by their name and will always offer great discounts at any time of the day or night. These well known companies are the same ones that you shop at from the comfort of your home. The Canadian Internet shopping choices they offer might include shipping to the United States and all other areas of the world using trusted shipping companies, and at very affordable prices.
For lesser known retailers, the discounts they offer are typically competitive with the well known shopping mall retailers. Their prices can sometimes run neck to neck with these large competitors. Do not count these retailers out just because they are small. They can save you just as much money at times, because they do want your business.
The Canadian Internet shopping choices found in shopping malls might seem like a brick shopping malls sometimes. These business locations have colorful marquee banners that closely resemble the storefronts that any business might choose to have mounted over their front door in a bricked in location.
The benefits of shopping online through the Canadian Internet shopping choices, is that the categories of the items that you are interested in are readily identified by web page formatting techniques that makes your selection easy to understand, and very easy to locate. Some of your Canadian Internet shopping choices might be categories such as office and business, food and drinks, or flowers and gifts.
The true Canadian Internet shopping choices are offered by the benefits of being able to shop privately and linger over your pending purchase decisions for however long you need without being interrupted by store salesmen who are seeking a commission on your shopping interests. Canadian Internet shopping choices allow you to change your mind, and revisit the store when you are ready to make a purchase without having to explain why you failed to make a purchase that day.
Author: James Brown | Posted: 29-05-2007
Support Lists as Grassroots Organizations and Virtual Communities
The list subgroups described above exist concurrently within larger networks that resemble grassroots organizations. Because mailing lists are embedded in the Web, members can follow links to additional information sources. In many ways, lists act as a portal for members, leading them to further explore the Web and to discover the external, socioeconomic, and structural factors that contribute to their health concerns. In this respect, support lists are like their offline grassroots counterparts in that they can organize around “communities of interest” to address social injustice. (In this instance, the injustice involves the unmet needs for support, access to treatment, and resources for cancer-affected people [15, 16]). As in offline grassroots organizations, support lists tend to be composed of members who share similar concerns, and the groups’ informal organizational structures enable quick response to changing circumstances.
Research on Therapeutic Factors and Outcomes of ESG Participation
Anecdotal and descriptive information about online self-help processes suggest that virtual communities are possibly the most important aspect of the Web, with the biggest impact on health outcomes [10]. Research in this area is still in its early development; consequently, rigorous studies documenting these benefits are difficult to find. Much of the research to date has focused on describing how social support is communicated online [17,18] or how Internet communication has made it possible to offer support to greater numbers of people—especially those with rare diseases [19,20]—in ways that are satisfying and empowering to most participants [18,21-23]. Because ESG participants are invisible to each other, it is easier for members to communicate about common concerns. Participants, particularly patients in illness support groups, do not have to be concerned whether their personal appearance will affect others’ reactions to them, and race, gender, and other sociodemographic differences are not immediately apparent [24]. Members may increase their self-confidence by becoming better informed about their illnesses. These processes appear to enhance self-esteem and increase participants’ comfort level in dealing with health professionals [5]. Participation in ESGs may help cancer survivors find information, obtain support, formulate questions to ask health care providers, and become more active partners in their care decisions [25]. However, while prior reports are encouraging regarding the impact of ESGs, the data were from uncontrolled studies.
mailing list cancer online
The importance of the Internet as a health resource is demonstrated by the fact that 8 out of 10 Internet users in 2005 reported looking for health information online, most commonly seeking information on specific diseases and certain medical treatments [1]. In the United States, it is estimated that 56.3 million people actively seek information about chronic diseases [2], and the information they gather affects their health choices [3, 4]. Internet users report employing the information they find on the Internet to diagnose health problems, enhance their medical care, and to validate the advice they receive from doctors [5].
An estimated 100 million Americans report ever having been members of some type of online group, and 79 million Americans have become members of online support groups [6]. On the popular Yahoo site alone, users can choose from over 30000 health-related support groups. The World Wide Web and email now permit a variety of group communication formats, many of which are widely used and have been described in detail elsewhere [7]. Here, we will describe our work with one type of group format—the mailing list, also known as an email discussion group. In Internet mailing lists, email messages (asynchronous communication) from authorized senders (subscribers) may convey information and support to other list subscribers. In the case of eHealth support lists, many subscribers are living with similar health conditions or are caregivers to survivors.
Some sources estimate that as many as 1 in 4 disease information seekers join online discussion groups [8]. Approximately 23 million people are reported as very active in online communities [9]. Our recent count of 33000 health-related online self-help groups on Yahoo shows that participation in electronic support groups (ESGs) continues to grow. This estimate represents a 32% increase over the number reported by Eysenbach and colleagues in 2004 [10]. Although estimates vary greatly, millions of people in the United States and, increasingly, around the world are turning to online support groups to deal with health concerns. (Most online support lists are hosted in the United States but are accessible outside US boundaries. For a description of online support groups sited outside the United States, see [11]).
ESGs Within Virtual Social Networks
There is an ongoing debate about whether support lists should be considered ESGs, informal grass roots virtual organizations, or electronically networked communities.
Mailing Lists as Support Groups
Support mailing lists are similar to traditional offline self-help groups in that they are “composed of members who share a common condition, situation, heritage, symptom or experience [12].” eHealth support lists and offline self-help groups share the goal of helping people learn about and cope with a variety of risk factors, diseases, and conditions.
Typically, offline face-to-face support groups are small, composed of 10 to 12 members. In face-to-face groups, the small size makes it easier for members to interact with each other, to build trusting relationships, and for the groups to become cohesive [13]. By contrast, online mailing lists can have hundreds or even thousands of members, many of whom post messages infrequently, if ever. Using a liberal definition of participation—at least one post within a three-month period—Nonnecke and Preece found that only about 55% of subscribers to a virtual health support group could be described as active participants [14]. Those members who post with some regularity often become acquainted and emotionally bonded with each other, forming subgroups that function like cohesive face-to-face support groups. The impact of participation on lurkers, those who read messages but don’t write them, is unknown.
Currently, most ESGs appear not to be professionally facilitated but rely on peer leaders, making them more like self-help or mutual aid groups than professionally facilitated face-to-face support group interventions. The Association of Cancer Online Resources (ACOR) mailing lists we studied follow the peer leader model. Many of the listowners are extremely knowledgeable about health and cancer. These peer-leader listowners intervene both online and offline as needed to correct misconceptions, enforce group norms, and provide information, but they aim to do so as infrequently as possible [12].
Friday, May 18, 2007
How to make money on your news content website
Forget what you might have heard: Journalists can earn money publishing online. Here are some tips from OJR readers.
This article is designed to help journalists learn how to make extra money, or even a full-time wage, by publishing independently online. It is not intended to provide an online revenue model for established news organizations. Heck, they've got business managers. They shouldn't need a wiki to show them what to do.Content websites typically earn money through one of four ways:
- Commissions / Affiliate links
- Advertising networks
- Selling your own ads
- Paid content
- Sponsorships/Grants
Once you have ads on your site, you will want to compute the eCPM (effective cost per thousand impressions) of revenue that each ad type is earning for you. You calculate eCPM by taking the total amount generated by an ad (or ad type), diving it by the number of pages on which that ad (or ad type) appears, then multiplying by 1,000. Let eCPM data help you decide which advertising type, layout and position work best for you.
Commissions / Affiliate links
Affiliate programs, such as Amazon.com's Associates Program, provided the first ways for early solo and small Web publishers to make a few bucks on their websites. In these programs, an online retailer will pay you, the publisher, a percentage on sales made after customers click through from your website to the retailer's site. Links can include traditional banner ads, search forms and links to individual products.Because you only earn money when sales are made, affiliate programs will work best for you if your site's readers are consistently looking to make high-priced purchases -- for example, if you run a product review site. If you're interested in affiliate program, browse through merchant directories like Commission Junction and LinkShare to find retailers that offer products that fit your site's topic and audience.
Once registered with a merchant's program, you can create an ad or product link on your site using a snippet of Web code downloaded from the retailer. Some merchants go further and allow you to create virtual storefronts that match the design of your site, but where the retailer still handles all the inventory and commerce. Be careful setting up such arrangements -- unless you want customers coming to you for return and refund questions instead of to the retailer.
You'll want to note what percentage of a sale the retailer pays back to you, as well as the length of time after a sale that you get credit for the purchase. Some retailers limit credit to sales made on the initial click-through, but others will give credit for any sales made within a day or so. Also, some retailers will pay a commission on purchases you personally make after clicking your own links; others may kick you out of the program for doing that. Check a retailer's affiliate agreement and shop around for what you consider the best deal before putting links on your site.
Many publishers have found that links to individual products return more commissions than banner ads going to a retailer's home page. But the additional money those links earn might not be enough to justify the extra time that selecting and maintaining them requires.
Advertising networks
Most news websites earn the bulk of their money through advertising. But you don't need a sales staff to attract advertisers to your site. Ad networks can handle the sale and display of ads on your site. All you need do is drop a few lines of code into your Web pages where you want the ads to appear.The most popular ad network for independent publishers is Google's AdSense program. AdSense is a "pay per click" (PPC) program, where you earn money each time one of your readers clicks on a Google-served ad. Since you earn money on clicks, rather than completed sales, PPC ad networks can provide a more reliable source of income for sites whose readers are not looking to make a purchase right away. Other notable PPC ad networks include the Yahoo! Publisher Network and Ad Voyager.
Most PPC ads are text, but some PPC networks also sell image and Flash ads. Ads are sold and displayed based on an auction system, where advertisers bid on selected keywords and phrases that appear on network websites. The ad network looks for webpages displaying its ad code, then matches what it determines the content of a webpage to be with the most appropriate keywords and phrases that advertisers have bid upon. The network then automatically weighs several factors in determining which ads to serve on the page, including the value of those bids; advertisers' remaining budgets for those bids; what percentage of readers have clicked on those ads in the past; and, in Google's case, the percentage of those readers who have made a purchase or read a designated number of pages on the advertiser's site.
Google's "Smart Pricing" program will adjust the amount paid to you for each click based on your readers' track record of making a purchase, or viewing a certain number of pages, on that particular advertiser's website. So if your site attracts motivated buyers, you remain in the best position to earn money.
Whatever you do, do not even think about clicking the ads on your site, or encouraging your readers to do the same. All PPC ad networks prohibit click fraud, and will boot from their program any publisher found to be inflating their number of clicks. Even well-intentioned discussion board participants can get a publisher booted from the program by encouraging other readers to click the ads to support the site. Google, for example, has suggested publishers concerned about their readers' conduct add this disclaimer to their site:
"Your postings to this site may not include incentives of any kind for other users to click on ads which are displayed on the site. This includes encouraging other readers to click on the ads or to visit the advertisers' sites, as well as drawing any undue attention to the ads. This activity is strictly prohibited in order to avoid potential inflation of advertiser costs."
If you don't think PPC ad networks will work for you because your site's target audience is defined by demographics, such as geography or a religious or political affiliation -- don't worry. Traditional ad networks such as BlogAds provide an alternative to the PPC networks. BlogAds sells its ads on a more traditional site-targeted model. Advertisers do not bid on keywords or phrases, but instead pay for their ads to be displayed a certain number of times on selected websites or groups of websites. BlogAds has become especially popular on political blogs, where advertisers can buy across a group of liberal or conservative weblogs.
Design to maximize online ad revenue
Since PPC ad networks target their ads primarily by topic, rather than geography or demographics, that makes these networks work better with niche topic websites than with sites that target their readers by geography or other demographics, such as gender, education, income or political affiliation.
For the system to work well for you, the PPC network's spiders must be able to determine a topic for each of your webpages and then must match keywords or phrases that advertisers have bid upon. That means the advantage goes to websites where each page covers a distinct and easily identifiable subject. So if you have a blog that covers a mishmash of topics on a single URL, you won't elicit the targeted ads that lead to high-paying clicks.
If you want to use PPC ad networks, organize your content to limit individual URLs to a specific topic. Break long blogs into individual entries. Archive old posts and stories by subject matter, not just by date and author. Stay active on discussion boards, keeping threads on topic and directing folks to more relevant pages should they stray toward other subjects. Use keywords in headlines, decks and URLs whenever possible. And spell out keywords, phrases and proper names on first reference, rather than using acronyms throughout the piece. (See, old fashioned copy editing rules *can* help you make money!)
Well-organized pages on individual topics also show up better in search engine results, attracting Web surfers curious about a specific keyword, who are more likely to click on a targeted ad. Publishers who create evergreen articles that are likely to attract a high number of links and clicks over time will do best in attracting search engine traffic to their ad-supported webpages. If you publish time-sensitive articles, which are not likely to have a long-enough shelf life to attract significant search engine traffic, consider swapping out or archiving articles on the same topic to a single URL, so that URL can get linked to and picked up in search results.
Where you place ads on a page affects how many of your users see them, and click. According to recent Google research, top performing ad formats include:
- Large box ads placed in the middle of your main content column;
- Skyscraper ads placed in a left-side column;
- Leaderboard ads placed at the top and the bottom of the main content column.
Then keep an eye on your ads to make sure that they remain relevant to your site. To a reader, ads -- like anything else on your pages -- are part of the content of your website. If an ad network fails to deliver consistently relevant ads, dump it and try something else. Respect your readers by not bombarding them with irrelevant advertising and they will respect you by continuing to read your site.
Think twice before installing pop-up, pop-under and screen "take-over" ads, too. Many readers steer clear of sites that block their access to the content they're looking for with aggressive advertising. Keep your website a safe haven for these ad-weary readers and you can build its audience over time.
How much traffic do you need?
With advertising, the more readers you have and page views you serve, the more money you can make. But how much traffic do you need to make a living from your website?
To make $36,500 a year, you'd need to earn $100 a day on your site (plus whatever expenses you incur). Let's assume your site is attractive to advertisers and earns $10 in ad revenue for every thousand page views. That would mean you'd need to serve 10,000 page views a day to meet this target. (And more if your site earns less than $10 per thousand page views.)
How can you attract that much traffic? If you are writing one article a day on subjects that will be out of date within 24 hours, it's going to be tough. You'll need to attract nearly 10,000 views each day for that's day article, since few people will bother reading your old, out-of-date work. If you write a fair number of "evergreen" features, which keep attracting page views long after they are written, you'll find the task much easier. If your site naturally deals with "perishable" news content, at least publish each day's new news to the same URL, overwriting or pushing down the old content, so that URL can build the in-bound links and search engine traffic that will help you attract new readers you need each day.
Reader-contributed content can also help you meet your page view goals. Well-managed, thoughtfully organized discussion boards and wikis can add dozens of new content pages a day to your site, with much less effort on your part than writing that many original articles.
Selling your own ads
If you don't want to share your ad revenue with a network, or if your site isn't the type to do well with PPC ads, you might consider selling space directly to advertisers.First, you will need solid information about your site's visitors. Ultimately, what you are selling to advertisers is access to your readers, so you'd better know how many, and who, they are. A traffic tracking service like Google Analytics can provide accurate trafiic data that filters out hon-human traffic like search engine spiders and automated robots (which can account for up to 90 percent of a site's overall traffic). QuantCast also provides reader tracking, along with some crude demographic information about your site's readers.
You should also consider conducting a survey of your readers, to get more detailed information about their demographics and behavior. SurveyMonkey provides easy-to-use tools to set up such surveys.
Once you have advertisers, you will need a system to serve and manage ads, such as OpenAds, as well as system to invoice your advertisers, such as Blinksale or PayPal. (PayPal's invoicing system does not require your advertisers to have a PayPal account, just a credit card.)
Set up a page on your site, linked from the header or footer, that provides data about your site's traffic and visitors, as well as a list of available ad packages. You might also provide a well-designed PDF version of the same data, as decision-makers often prefer "hard copy" versions of this information. (If you need free software to convert Word documents to PDFs, OpenOffice does this with a single mouse click.)
If your advertising page does not generate enough leads to support your site, you'll need to make cold calls to potential advertisers, via e-mail, phone or in person. You'll have the best luck with smaller businesses that do not place ads through agencies, but where the owner makes his or her own ad decisions.
Paid content
Given the variety and depth of information available on the Web, you have to provide truly unique content of high value to specific readers to get those readers to pay for it. The fact that a paid journalist wrote an article for you does not mean it's worth paying for to a reader. Detail-oriented publications such as Consumer Reports and Cook's Illustrated have had success selling the results of their independent testing online. And, of course, porn sites have been earning big bucks from paid content since the Web's earliest days. But general-interest publications, such as the Los Angeles Times, have found that walling off content to paid subscribers has generated less revenue than the company could have earned by selling advertising on freely available pages.If you are certain that your content is unique and valuable enough that readers would be willing to pay for it, you'll need to select a way to handle payments from your readers. The system could be as easy as asking readers mail you a check in exchange for your putting them on e-mail content distribution list -- a method which offers the advantage of not requiring any advanced Web server security set-up. Or you could restrict access to certain folders on your website to readers whom you assign log-ins after they buy a subscription. Such restrictions are relatively easy to set up on Apache webservers. Payment can be handled manually via postal mail or phone, or automatically through an e-commerce storefront. (Many Web hosting packages include e-commerce storefronts.)
Sponsorships/Grants
Supporting a website through sponsorship or grants requires the least technical skill of these options, but the most interpersonal skills. You'll need to play the role of a salesperson, in addition to journalist and editor, in convincing a individual or organization to give you money to put up your site.In either case, you'll need to identify individuals, or individuals within organizations, who might be willing to commit their money, or their organization's money, to your site. You'll need to make a written proposal, and often, an in-person pitch, and follow through until you secure your funding. Grants typically require a more structured application process than sponsorships, which can be sold through a formal solicitation or over drinks at the dinner table, depending upon whom you are working with.
The University of Iowa provides some guidance and a collection of links on grant writing in general, including links to many organizations which grant funds to researchers and publishers.Saturday, May 12, 2007
Resellers' success stories
Testimonies: Resellers' success stories
In the early 80s, I was hired by a dot.com to be a telesales representative. The job offered a base salary of around 12.00 and I was paid commissions for every customer who signed up for internet service. Between the calls coming in, I started brainstorming how I could increase my income and double my productivity to sell internet services. This is where the fun begins! Some of the customer's calling me mentioned their employers where looking for an internet service provider to service all their employees. For example a pharmaceutical company with 4000 telecommuters who work from home, a college with
hundreds of faculty members who work from home also.
I decided to create a survey for each caller who mentioned they had a business interests in offering our service to the employees. I told each caller I couldn't guarantee them a commission but if I can get our VP of Sales to take interests. We could write a contract to provide one time and or residual commissions. Over a month, I gathered hundreds of surveys. I walked over to the VP of sales and dropped them on his desk with a big smile. He immediately wanted to arrange to have a reseller contract written up. He provided me a Manager to work with me. We faxed hundreds of contracts out to the interested resellers. Then with the larger ones we immediately started making calls to get them started selling internet services. Some of these companies were radio stations. We received 200 dollars from the internet service providers we received commissions from and gave the radio station a 50.00 commission on every customer who called in with an id code# we assigned to the radio station. They would broadcast our service at no charge every day and we would receive a high volume of calls to sign up customers. We repeated this reselling success with over 600 companies in less than 3 months. Imagine the deals we were closing. Some were huge. Multi-million dollars contracts. I received a cut of many of the sales that came in.
The reason, I am writing this article is to mention this same technique can be applied to almost any product or service. Imagine a business that is looking to increase their sales volume through the roof. Then imagine recruiting resellers to hand them the sales and you getting a cut of the commission either one time or residually as long as the resellers keep selling. The reseller profits, you profit and the business that signed you on gets lots of sales and customers.
Resellers use many techniques to sell. Outside sales reps, Storefront Shop Owners, Radio Advertising, TV Advertising, Putting Banners at Sports venues etc... They refer the customer's to your business partner and you watch your bamk account grow.
I would call the resellers once a week to say hello and answer any concerns in submitting orders. We would receive payments from our partners and forward them on to the resellers. And better yet having the partners pay the reseller directly and providing us a record of sales and payment activities.
I would like to wish each of you the best in pursuing your dreams!
by Timothy Tanner , source from helium
In the early 80s, I was hired by a dot.com to be a telesales representative. The job offered a base salary of around 12.00 and I was paid commissions for every customer who signed up for internet service. Between the calls coming in, I started brainstorming how I could increase my income and double my productivity to sell internet services. This is where the fun begins! Some of the customer's calling me mentioned their employers where looking for an internet service provider to service all their employees. For example a pharmaceutical company with 4000 telecommuters who work from home, a college with
hundreds of faculty members who work from home also.
I decided to create a survey for each caller who mentioned they had a business interests in offering our service to the employees. I told each caller I couldn't guarantee them a commission but if I can get our VP of Sales to take interests. We could write a contract to provide one time and or residual commissions. Over a month, I gathered hundreds of surveys. I walked over to the VP of sales and dropped them on his desk with a big smile. He immediately wanted to arrange to have a reseller contract written up. He provided me a Manager to work with me. We faxed hundreds of contracts out to the interested resellers. Then with the larger ones we immediately started making calls to get them started selling internet services. Some of these companies were radio stations. We received 200 dollars from the internet service providers we received commissions from and gave the radio station a 50.00 commission on every customer who called in with an id code# we assigned to the radio station. They would broadcast our service at no charge every day and we would receive a high volume of calls to sign up customers. We repeated this reselling success with over 600 companies in less than 3 months. Imagine the deals we were closing. Some were huge. Multi-million dollars contracts. I received a cut of many of the sales that came in.
The reason, I am writing this article is to mention this same technique can be applied to almost any product or service. Imagine a business that is looking to increase their sales volume through the roof. Then imagine recruiting resellers to hand them the sales and you getting a cut of the commission either one time or residually as long as the resellers keep selling. The reseller profits, you profit and the business that signed you on gets lots of sales and customers.
Resellers use many techniques to sell. Outside sales reps, Storefront Shop Owners, Radio Advertising, TV Advertising, Putting Banners at Sports venues etc... They refer the customer's to your business partner and you watch your bamk account grow.
I would call the resellers once a week to say hello and answer any concerns in submitting orders. We would receive payments from our partners and forward them on to the resellers. And better yet having the partners pay the reseller directly and providing us a record of sales and payment activities.
I would like to wish each of you the best in pursuing your dreams!
by Timothy Tanner , source from helium
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